Taking Action On Hearing Loss
Action on Hearing Loss are the UK’s biggest hearing loss charity. They wanted to create a bank of case studies that they could use on their website and to gather testimonies about living with hearing loss. They wanted a journalistic approach to the interviews, so that content could be re-visited and repurposed for various fundraising campaigns and awareness videos, not just one off videos. This meant creating content of high value for the charity which could not only create a number of videos for supporting various key messages of the charity, but also providing a number of quotes that could be used in print marketing as well.