Speaking Into The Silence
TWR wanted to run a campaign through Europe, that would inspire and engage people with the history, work and vision of the organisation. As a large media charity that operates across the globe and in many languages, they wanted to create a fresh expression of the impact that they have had, inspire existing supporters and attract new ones. Operating for over 6 decades, TWR wanted a selection of awareness videos that would be effective and have impact. TWR are an international organisation who work in over 160 countries and languages.
The brief was to utilise effective storytelling, to reach out to and inspire their existing audience, and to reach a new one. Like many organisations, the shift in digital landscapes had led to a need to re-imagine how they connect with their supporters. In this brief, the preferred medium for storytelling was through video production. The videos were to be used as part of the in-house campaign ‘Speaking into the Silence’.