Digital PR services

Improve your online visibility

Elevate your brand’s online presence with our bespoke Digital PR Services. By strategically placing your brand in popular and respected online publications and fostering relationships with influential bloggers and social media influencers, Digital PR can significantly boost your brand’s reputation and credibility.

Digital PR enhances your search engine rankings through ethical back-linking, making it easier for potential customers to find you online. This increased online visibility can lead to more website traffic, greater brand recognition, and, ultimately, improved sales performance.

What does our
Digital PR service include?

Our comprehensive Digital PR service is designed to enhance your brand’s online visibility and improve your search engine ranking. We leverage bespoke strategies and techniques to ensure your brand remains relevant and visible online.

Our approach includes ethical link-building practices that boost your search engine ranking and adhere to industry standards and Google’s guidelines. Our proficient team combines traditional PR techniques with SEO best practices to build a sustainable digital presence.

Newsjacking &
Reactive PR

Boost your brand's visibility and resonance by staying at the forefront of trending topics. Be part of current conversations, enhancing your connection with your audience.

Thought leadership

Establish your brand as an expert in your field, offering valuable insights and innovative ideas that draw attention and respect from your audience and peers.

Media placement

By securing a spot in prominent online platforms and guesting on podcasts, your brand gains exposure to a larger audience, enhancing recognition, authority, and E-E-A-T.

Influencer campaigns

Leverage the reach and credibility of key personalities in your industry to amplify your brand's message and foster trust with your audience.

Ethical link-building

Through focused digital PR campaigns, we acquire links from high-ranking websites to elevate your search ranking whilst adhering to Google's guidelines and best practices.

Content production

We create newsworthy content to captivate journalists and provide linkable material. Engage your audience and showcase your brand's expertise with high-quality, relevant content.

How managed digital PR services work

Understanding Your Brand
The process begins with a comprehensive understanding of your brand, your products and services, your target audience, and your business goals. This lays the groundwork for a more tailored, effective PR strategy.
We leverage advanced SEO tools for keyword analysis, including long-tail keywords and semantic search terms. Our competitive analysis identifies market gaps to maximise your brand’s online visibility.
The next step involves identifying the right channels, influencers, publications, and media platforms that align with your brand and will provide the maximum visibility and impact.
Our team of skilled content creators then craft compelling, engaging, and newsworthy content that accurately delivers your brand’s message and resonates with your target audience and the chosen media platforms.
The content is then promoted on the identified channels and pitched to the relevant influencers and media platforms. This is done in a style and format that appeals to them and their audience.
We continually monitor and analyse the campaign’s performance once the campaign is live. This includes tracking key metrics such as reach, impressions, engagements, and conversions. The insights gained from this analysis help us refine and optimise strategies for future campaigns.
Finally, we provide comprehensive reports detailing the performance of the campaigns. We also conduct regular review meetings to discuss the outcomes, learnings and future strategies.

Why work with us?

By choosing to work with our team, you’re selecting a proactive, dedicated, and highly skilled group of professionals with a proven track record in PR and SEO. Our collective expertise and wisdom from diverse backgrounds allow us to deliver bespoke solutions that meet your unique needs and objectives.

Our dynamic strategies increase visibility and engagement and contribute to long-term brand loyalty and growth. You can expect transparency, integrity, and exceptional results with our team.

From start to finish they were highly attentive, took the time to understand our product and organisation and what messages we wanted to get across to our customers. At the same time, they provided guidance and valued input in terms of how best to go about the process. We felt nothing was too much trouble and they were really approachable.
Janet
Janet Capstick
SWS Group
5/5

FAQ

A Digital PR agency helps organisations increase their online presence through a variety of strategies. These include content creation, social media, influencer collaborations, and more. They aim to boost brand visibility, improve SEO rankings, and increase customer engagement.

Digital PR plays a huge role in boosting a brand’s online presence, reputation, and visibility. In this digital age, when most customers and supporters base their buying decisions and donations on online information, Digital PR can sway those decisions by shaping public perception and sparking positive conversations about your brand. It’s about creating that online buzz and getting people talking and engaging with your brand!
Hiring a digital PR agency can significantly benefit your organisation. Agencies have the expertise and experience to effectively manage your online reputation, engage with your target audience, and enhance your brand’s visibility. Agencies stay updated with the latest digital trends and craft strategies that align with your organisation’s goals.
Absolutely. Measuring the success of your Digital PR efforts can be done through metrics such as website traffic, brand mentions, social media engagement, and search engine ranking.
While link-building is a component of digital PR, it is not the sole focus. Digital PR aims to enhance a brand’s online presence and reputation and involves a range of strategies, including content creation, social media campaigns, influencer collaborations, and link-building. It’s about creating a positive image of your brand in the digital space; link-building is just one tool to achieve that.
The cost of digital PR can significantly vary depending on several factors, such as the size of your business, the scope of the campaign and your specific objectives. It’s best to discuss your goals and budget with potential agencies to clearly understand the expected cost.