Improving Safety In The Streetworks Industry
Streetworks Software commissioned We Do Stories to create an impactful video, that clearly demonstrated their streetworks management system, SwIMS. This highly intuitive management system has a very clear real time application. The company had found however that this was not always easy to clearly illustrate to new clients. The advantages were clear to those who had already used the SwIMS system, but recommendations took time. Streetworks Software wanted to expand their market and needed a video that could quickly and clearly show the benefits of their management system.
The video needed to appeal to anyone working within the streetworks industry. By using the SwIMS solution, it is easy to capture and utilise large amounts of data associated with utilities operations, and a visual way of showing this was needed.
With a trade show a few weeks away, they needed a video that could be played on their stand. The client needed their niche software to appeal to a wide audience. The video needed to appeal to both managerial and administration staff, as well as utilities contractors on site.