About Us
& our story

We are a strategic communications agency helping organisations build visibility, credibility and authority in the places that shape reputation and growth.

We help organisations be understood, trusted and remembered, bringing clarity to how they are seen across media and where search happens.

Strategic communications & PR,
led by journalists

We Do Stories is led by a team of journalists, media professionals and communication experts. Our work is shaped by an understanding of how stories are developed, shaped and shared across multiple channels.

That perspective informs how we approach strategic communications. We combine clear thinking with editorial discipline, shaping narratives that remain consistent and credible when they appear in media, platforms and wider public conversation.

Our team

We are a team of brand storytellers with backgrounds in journalism, media, PR and strategic communications.
We bring clarity, care and media insight to how organisations communicate and share their stories.

Award-winning entrepreneur with a history of working with the BBC, ITV, Discovery, Al Jazeera and The Mirror. Joel was an early champion of integrated storytelling to build media attention, with over 20 years of experience pioneering campaigns that drive change, covering sustainability, social entrepreneurship, placemaking, public sector and technology.

Anne is a producer, director, journalist and communications expert with more than 25 years’ experience. She has worked with Discovery, the BBC, Channel 4 and National Geographic, and has produced a BAFTA award-winning documentary. As Global Campaign Director at Mercy Ships, Anne led international news stories and campaigns, including a three-time SABRE Award-winning global campaign.

Hazel is a PR, journalist and writer with experience contributing to The Guardian, The Telegraph and the Financial Times. She is known for finding the clearest angle in a story and crafting writing that cuts through and engages readers.

Seren is an award-winning writer, editor and journalist with 25 years’ experience across media, PR and communications, working with organisations in the charity, business, medical, health and sustainability sectors.

Amplifying Good.

We Do Stories began as a series of projects from 2007, supporting organisations doing good, between media jobs. From leading a digital PR campaign to stop genocide, sharing stories from communities impacted by the Westgate siege in Kenya and supporting governments to change national identities away from poverty and famine to one of opportunity and growth.

Jump forward a few years, Joel and Anne decided to incorporate the business in 2014. We Do Stories Ltd was formally created, bringing together experience from journalism, broadcasting, PR and global campaigns. Still with the mission to amplify good!

Since then, the team and the work have evolved. Today, we are trusted by national and international organisations to lead integrated PR and communications across owned and earned media, supporting reputation, visibility and growth.

An integrated approach to brand reputation and growth

Communications rarely sit in neat channels. Brand, PR and digital are closely linked, and decisions in one area affect how organisations are perceived elsewhere.

We take an integrated, story-centric approach to PR and strategic communications. This helps organisations align their narrative, messaging and presence so they hold together across earned media and public-facing channels. The result is clarity without oversimplification, and authority built through consistency rather than noise.