Bringing an EdTech brand to a wider audience through strategic communications
Chatta is an education technology platform that provides schools with training, software and classroom resources designed to improve oracy, vocabulary, memory and writing.
Chatta’s approach to improving communication and literacy in the classroom had strong potential, yet its growth largely depended on personal networks within the education community.
Without stronger messaging and digital discovery, the platform struggled to reach schools beyond its immediate community. Website traffic was low, bounce rates were high and social engagement remained limited.
At the same time, debate around changes to the Early Years Foundation Stage framework was gaining momentum across the sector. This created an opportunity for Chatta to contribute to an important national conversation about early years learning.
Chatta partnered with We Do Stories to provide strategic communications support. The objective was to strengthen the brand’s authority across the education and technology sectors, grow its digital reach, and create a more scalable pipeline for engagement with schools and sector partners.
We worked closely with Chatta’s leadership team to shape a communications strategy designed to build authority in the EdTech sector and support Chatta’s mission to remove barriers to learning.
The focus was to move Chatta from a relationship‑driven growth model to a platform discoverable at scale through search, digital content and sector engagement.
The first step centred on clarifying Chatta’s narrative. We refined the way the organisation explained its approach to oracy and literacy so that teachers, school leaders and policy stakeholders could quickly understand its educational value.
From there, we developed a digital growth strategy centred on discoverability and credibility. Search analysis identified the questions educators were already researching online. We created content to answer those questions and position Chatta as a knowledgeable voice in EdTech and early-years learning.
Thought leadership became a central pillar of the strategy. We organised and hosted a live-streamed policy discussion examining government changes to the EYFS framework.
The event brought together Members of Parliament and education professionals, positioning Chatta at the centre of an important national conversation about early years learning.
Alongside this work, we strengthened Chatta’s social and digital presence. Insight‑led content and practical resources helped the brand build a growing community of teachers and school leaders online.
The campaign significantly strengthened Chatta’s visibility across digital channels and within the education technology sector.
Website traffic increased by 218 percent, bringing more than 34,000 new visitors to the platform. At the same time, bounce rates fell by 43 percent, showing stronger engagement with the content.
Search visibility improved as well. The work secured Google top ten rankings for more than 116 education and EdTech keywords, helping more teachers and school leaders discover the organisation’s resources.
Digital engagement across channels increased, strengthening Chatta’s reputation as a credible contributor to conversations about EdTech, early years learning and teaching communication skills.
Together, these results helped transform Chatta from a network‑driven education brand into an EdTech platform discoverable by schools across the UK.
