Human Centred Web Design & Development
Bespoke web design built to your needs
Your business website is an essential part of your brand image and a pivotal place to drive your online traffic. It can act as an additional shop front or perhaps the only place where customers can access or find your products or services, make donations and find the answers to their questions. It needs to look great with the right brand image, graphics and a sleek and clean layout as well as work for your needs.
Website design and development is about striking a balance between giving the customer enough information that is easy to consume and not overloading with lots of complex web pages. Effective web design takes the viewer on a journey that they choose the path through, with each click they get to know you further.
Our team help you find the right balance for your brand. We design websites with humans and search engines in mind, meaning they should be easy to navigate and an enjoyable experience while adhering to search engine optimisation rules to give you the best chance of being found online.
Custom Content Management System (CMS)
While the front end of your website needs to be user-friendly and easy to navigate, in today’s society, companies and charities often update their websites themselves. This means they need a content management system that’s equally easy to use. The CMS should make it simple to add new pages, blog posts and other features required; it should take care of the website’s taxonomy, so you don’t need to be a web genius to make an update.
For those who want it, we can create for you a customised content management system making it as easy as possible to manage the growth of your website. We’ll discuss with you your needs and the terms you want to build page authority for. Then plan and build a CMS to achieve your goals.
When it comes to adding new pages or blog posts we make it as simple writing in a box and pressing publish. The rest of the work is done for you. Your page or post will include the right fonts, colours and layout automatically. The more you can do yourself the more enjoyable your experience will be.
User experience & the customer journey
When designing a website, an important aspect to consider is the structure of the website. This not only has an impact on the SEO and authority of the website but also the user experience. If the most important information that answers the questions a viewer has is too many clicks away, they’ll move on to another site that is easier for them to navigate. The site should take the viewer or potential customer on a journey, with each page targeting a different keyword and providing the viewer with more information relevant to their needs.
When we design sites, we first discuss with you the goals for the site, who your customers are and then develop a flow chart of the structure of the website. Only once we have a plan for where each page will go do we move on to designing those pages.
If you’d like to talk about your website needs or hear more about our process give our team a call and we’ll be glad to discuss it with you.