Category: Video Production

How To Use Music To Create Emotion In Your Video Marketing Content

How To Use Music To Create Emotion In Your Video Marketing Content

Video ads should evoke emotion in the viewer. Music evokes emotion. Therefore video and music is the perfect chemical balance… …providing you play the right music to go with the visual in your video promotion! TV advertisers realised that “sonic branding” over visual branding is advantageous thanks to the power music has to establish an […]

How To Structure Online Video Marketing Ads

How To Structure Online Video Marketing Ads

The statistics for including video ads in your content marketing efforts are impressive, and there are plenty of valid reasons why businesses cannot afford to ignore video ad content. But once you have taken the decision to make a video promotion, you want to be assured the content has the desired impact on your audience. You […]