Defining Organisational Message andStrategy
Have you ever wondered why you bought something even though there’s a cheaper version on the market? Or why you favour a particular label or brand over another?
This is because people buy with their hearts as well as their heads. They don’t just want the latest spec, they want to know the product or service fits with their lifestyle and who they are.
Understanding what the emotional marketplaces can mean for you and how you can connect with potential customers, donors, and clients on a deeper level is a powerful way to create a unique position in your market and stand out from your competitors
Our team works alongside organisations to help them develop their brand story. We introduce organisations to the emotional marketplaces and help them identify which marketplace they are in.
With our unique Brand Trilogy training we can help you plot your journey, and the journey your customers and donors go on as they interact with your brand.