The “build it, and they will come” approach to websites and search engines has been over for a while now. No longer is having a website enough to get the traffic and leads you need for your business to survive.
It’s estimated that more than 500,000 new websites launch each day, making the internet crowded and the competition for the front page of Google more difficult.
Like its competitor search engines, Google displays the 10 web pages they feel are most relevant to any given search a user performs. An estimated 71% of traffic goes to the first page results, meaning if you aren’t seen as relevant, you’re missing potential customers.
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