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Crisis
Communications

Every moment counts when reputation is under pressure.

Crisis communications is about helping organisations prepare for scrutiny and respond clearly when risk becomes real. We support brands before issues escalate, and when they do, help them communicate with care, consistency and control. Our work is designed to protect reputations, maintain trust, and support informed decision-making through complex situations.
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Clear crisis communications avoid disaster

Most crises are not defined by a single moment, but by how organisations respond over time. Clear communication, aligned teams and considered messaging can prevent uncertainty from becoming damaged.

We work with organisations to prepare for risk, plan responses, and communicate with confidence. The aim is to help you stay steady under pressure and maintain credibility with the audiences who need to hear from you.

Media handling
We advise on press statements, media responses and interviews during sensitive situations. This helps ensure communication is clear, accurate and consistent, while reducing the risk of mixed messages or unnecessary escalation.
We help shape messaging for customers, partners, staff and other stakeholders affected by a situation. Clear communication supports understanding, reassurance and trust during periods of uncertainty.
We work with teams to plan for potential risks and reputational challenges. This preparation helps clarify options, responsibilities and messaging before pressure is applied.
We prepare spokespeople to communicate clearly and calmly when attention increases. This includes handling questions, staying on message and responding with confidence during interviews or public statements.
During a crisis, we support organisations with ongoing communication and media monitoring. This helps track coverage, sentiment and emerging issues, allowing responses to remain measured and informed.

Prepared for risk, ready to respond

Crisis communications are rarely about firefighting alone. Preparation plays a central role in how situations are handled and perceived.

We support organisations as part of an ongoing communications relationship, helping teams think through potential scenarios, agree responsibilities and establish messaging frameworks that can be adapted quickly when needed.

What are crisis
comms services?

Crisis communications services help organisations prepare for, manage, and respond to reputational risks and emergencies.

These services include planning, messaging development, media handling, stakeholder communications, and ongoing reputation management to protect an organisation’s reputation during challenging situations.

What to expect

  • Clear advice grounded in experience
  • Calm, considered support during sensitive situations
  • Messaging shaped for multiple audiences
  • Ongoing monitoring and adjustment as situations develop

FAQs

Crisis communications benefits from clarity and preparation. Here are answers to common questions about how we support organisations during sensitive situations.
Effective crisis communications can minimise reputational damage, maintain trust, and support business continuity during emergencies. A well-prepared crisis communications strategy ensures your organisation can act quickly and confidently when a potential crisis arises.
We assist with crisis planning and scenario exercises, helping your communications team identify potential risks, develop key messages, and establish clear roles and responsibilities. This crisis preparation helps your organisation respond swiftly and effectively.
Our crisis communication training prepares spokespeople and senior management to handle media scrutiny with confidence. Training covers interview techniques, message discipline, and how to handle difficult questions to ensure clear and consistent external communications during a crisis.
We develop tailored messaging frameworks for both internal and external audiences, ensuring employees, customers, partners, and other stakeholders receive critical information promptly. Clear communication supports understanding and trust throughout the crisis response.
Yes, we monitor social media channels to track sentiment, identify misinformation, and advise on rapid response strategies. Our approach helps manage reputational risks, such as those associated with social media and cyberattacks.
Yes, we monitor social media channels to track sentiment, identify misinformation, and advise on rapid response strategies. Our approach helps manage reputational risks, such as those associated with social media and cyberattacks.
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