Youth Aliyah Child Rescue

Charity video production for Youth Aliyah Child Rescue

Play Video

Brief

Youth Aliyah Child Rescue is a Jewish charity that supports the work of education and care centres in Israel. The charity hold a biennial awareness and fundraising dinner and wanted a video that would captivate the audience and impassion them to support the charity’s cause. The brief was to give a glimpse of some of the hardship that many of the children had faced, and showcase the vital role the centres played in their restoration and rehabilitation

Solution

We researched key stories with the charity that we felt would communicate the extent of impact of their work, and then worked closely with them to develop a filming outline which could achieve this. The video was very well received on the night and helped the charity to raise half a million pounds.