Software Solution for the Streetworks Industry
With an imminent trade show, Streetworks Software approached We Do Stories asking for a re-design and build of their existing website. Their intuitive management system for the utilities industry was growing in popularity, and they wanted a website that would appeal to a wide audience.
As a technological solution to a practical problem, it was sometimes difficult to relay the usefulness of the system to new customers. Streetworks Software needed a website that could relay this clearly.
With a short deadline, the website needed to be designed, built and migrated in time for the show. The website also needed to be clean in its look, and easy to navigate and understand. The website needed to illustrate clearly the real time uses and benefits of their system. It needed to appeal to people in managerial and administration roles, as well as the utilities contractors on site.
The website was to be developed alongside their video. Both were to be launched at the trade show.