Insights
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Facebook announced new “Facebook Reactions” emojis
Facebook has announced the launch of a new ‘reactions’ feature alongside their traditional ‘like’ function. To react to any itemon the news feed, a user has alwaysbeen able to leave
News Roundup: Facebook, Google And Rich Video
The fast-paced world of digital marketing means that news flies out of the sphere at the speed stardust. And this month saw the announcement of several features that will help
Can You Tell The Story of Your Business In A 60 Second Video Ad? Here’s How!
You may know every nook and cranny of your business, but can you sum up what you do in a 60-second video ad?
Mobile Marketing That Could Boost Your Business
There is no question that mobile marketing is massive. And as technology improves, user behaviour develops. Whilst the evolution
How To Use Music To Create Emotion In Your Video Marketing Content
Video ads should evoke emotion in the viewer. Music evokes emotion. Therefore video and music is the perfect chemical balance… …providing you play the right music to go with the
How To Structure Online Video Marketing Ads
The statistics for including video ads in your content marketing efforts are impressive, and there are plenty of valid reasons why businesses cannot afford to ignore video ad content. But once
The Art of Digital Story-Telling In Online Marketing
Story-telling in online marketing videos is becoming such an art form, digital executives suggested the organiser of the Sundance Film Festival dedicate a special slot for the media. And the
Content Marketing Trends For 2016
Online marketing is an ever-changing landscape and it pays to keep abreast of emerging trends. In this article, we take a look ahead at 2016 and discuss how companies are
What We Learnt From Digital Content in 2015
There were significant changes to the content marketing landscape in 2015. As search engine providers step up their efforts to deliver quality results for end users, digital marketers are continuously