It’s an accepted fact that “content”, in all its many forms, is central to all marketing in the digital world, but its value is often misplaced or viewed as of

Finding content marketing examples that match your field can sometimes be a bit of a challenge. When you’ve got a limited budget (finances or time) and a whole lot of

‘Just what makes a good content strategy’? It’s a question we frequently hear in our training. People want to know exactly how to create an effective content strategy for their

As traditional marketing becomes increasingly less effective, it may be time to consider a different approach to marketing, content marketing. The ultimate goal of content marketing is to drive sales

Over the last 15 years, we’ve seen the social media industry develop rapidly. For example, in just nine years Facebook went from 1 million users to 1,230 million users. The

What is ‘start with why’? In his TEDx talk, ‘start with why’ Simon Sinek lays the groundwork of why all organisations should start with why. This means that when meeting

For this blog, we’re going right back to basics. Over the last 10 years, the use of smartphones, apps and social media has increased exponentially with accessibility to digital technology.

Over the last decade, technology has exploded, offering up ever-increasing ways of communicating with people. In just 30 years we have developed from what was once a family activity, sat

Effective storytelling doesn’t just present people with a load of facts and figures, but it speaks to people’s hearts and minds. It causes them to engage with you on an

WHAT IS COPYWRITING? Copywriting is the crafting of words to convey the services, purpose, vision and values of a brand. Copywriting is used on a variety of different platforms including