Insights
We regularly share insights, news, tutorials and tips for organisations wanting to grow with digital media.
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Why Customer Personas Are Essential to Content Strategy
‘Just what makes a good content strategy’? It’s a question we frequently hear in our training. People want to know exactly how to create an effective content strategy for their
WHAT IS CONTENT MARKETING?
As traditional marketing becomes increasingly less effective, it may be time to consider a different approach to marketing, content marketing. The ultimate goal of content marketing is to drive sales
Five positive uses of social media and how it’s changed the world for the better
Over the last 15 years, we’ve seen the social media industry develop rapidly. For example, in just nine years Facebook went from 1 million users to 1,230 million users. The
How Starting With Why Impacts Your Content Marketing
What is ‘start with why’? In his TEDx talk, ‘start with why’ Simon Sinek lays the groundwork of why all organisations should start with why. This means that when meeting
Digital Marketing Trends 2019 Roundup
Over the past few years we’ve seen new platforms come and go (whatever happened to Vero?). We’ve seen the rise of new trends in marketing and the downfall of popular
What is a hashtag?
For this blog, we’re going right back to basics. Over the last 10 years, the use of smartphones, apps and social media has increased exponentially with accessibility to digital technology.
What content marketers can learn from broadcasters
Over the last decades, technology has exploded, offering up ever increasing ways of communicating with people. In just 30 years we have developed from what was once a family activity,
A Producer’s Guide to Storytelling – 7 top tips learnt from the media industry
Effective storytelling doesn’t just present people with a load of facts and figures, but it speaks to people’s hearts and minds. It causes them to engage with you on an
What is copywriting and how can it help your business?
WHAT IS COPYWRITING? Copywriting is the crafting of words to convey the services, purpose, vision and values of a brand. Copywriting is used on a variety of different platforms including
Why I think you need a WordPress website
Why I think you need a WordPress website Whoever you are, whatever you do, I think you need a WordPress website. Why do I think this? In this article I