Insights
We regularly share insights, news, tutorials and tips for organisations wanting to grow with digital media.
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10 Tips to Set Digital Marketing Objectives
Setting your digital marketing objectives is the first step in any successful digital marketing campaign, Here’s a guide to tell you how to write SMART objectives.
7 Content Marketing Mistakes to Avoid (with Tips to Fix Them)
Content marketing is more than writing a blog and hoping it gets seen. Here’s 7 Content Marketing Mistakes you seriously do NOT want to be making and what to do to avoid them!
Why you should use instagram for business success
We all know that Instagram is one of the most phenomenal social media platforms in our world today. What started as a humble photo-sharing app, is now a social media
Why your content shouldn’t be a sales pitch
It’s an accepted fact that “content”, in all its many forms, is central to all marketing in the digital world, but its value is often misplaced or viewed as of
6 Creative Content Marketing Examples to Inspire Your Content Strategy
Finding content marketing examples that match your field can sometimes be a bit of a challenge. When you’ve got a limited budget (finances or time) and a whole lot of
How to Generate More Leads with Digital Marketing
Once you’ve defined your target market, you need to begin to develop lead generation strategies that are relevant to their interests. You also need to ensure that your digital marketing
Why Customer Personas Are Essential to Content Strategy
‘Just what makes a good content strategy’? It’s a question we frequently hear in our training. People want to know exactly how to create an effective content strategy for their
WHAT IS CONTENT MARKETING?
As traditional marketing becomes increasingly less effective, it may be time to consider a different approach to marketing, content marketing. The ultimate goal of content marketing is to drive sales
Five positive uses of social media and how it’s changed the world for the better
Over the last 15 years, we’ve seen the social media industry develop rapidly. For example, in just nine years Facebook went from 1 million users to 1,230 million users. The
How Starting With Why Impacts Your Content Marketing
What is ‘start with why’? In his TEDx talk, ‘start with why’ Simon Sinek lays the groundwork of why all organisations should start with why. This means that when meeting