Insights

Content marketing is more than writing a blog and hoping it gets seen. Here’s 7 Content Marketing Mistakes you seriously do NOT want to be making and what to do to avoid them!

We all know that Instagram is one of the most phenomenal social media platforms in our world today. What started as a humble photo-sharing app, is now a social media

It’s an accepted fact that “content”, in all its many forms, is central to all marketing in the digital world, but its value is often misplaced or viewed as of

Finding content marketing examples that match your field can sometimes be a bit of a challenge. When you’ve got a limited budget (finances or time) and a whole lot of

‘Just what makes a good content strategy’? It’s a question we frequently hear in our training. People want to know exactly how to create an effective content strategy for their

As traditional marketing becomes increasingly less effective, it may be time to consider a different approach to marketing, content marketing. The ultimate goal of content marketing is to drive sales

Over the last 15 years, we’ve seen the social media industry develop rapidly. For example, in just nine years Facebook went from 1 million users to 1,230 million users. The

What is ‘start with why’? In his TEDx talk, ‘start with why’ Simon Sinek lays the groundwork of why all organisations should start with why. This means that when meeting