Digital marketing is an umbrella term for all marketing taking place online or through digital platforms. It encompasses other forms of marketing including content marketing, social media marketing, email marketing and more. Put simply any marketing you partake in online is part of digital marketing.
What was once an industry dominated by banner ads and forum posts is now an integral part of any business strategy. As the internet has grown, so too has digital marketing. With the regular updates to online platforms comes the challenge to keep up to date. Each time Google updates its algorithm, digital marketers adapt their behaviour to keep appearing in search results for example. Each time social media platforms bring out a new feature or upgrade an old one, digital marketing professionals adapt to these changes.
With the huge growth of mobile technology, smart devices and voice search, digital marketing has grown to become the most effective way to connect with people looking for your product or service. But managing this process can be time-consuming.