Content marketing is a strategic approach to marketing, focusing on providing useful content around relevant subjects for your target market. By creating and distributing content that people benefit from, engage with and share in their sphere of influence, you drive profitable customer actions.
The key to successful content marketing isn’t the quantity of content an organisation provides, but the quality of that content. The content needs to be targeted to the right part of the buyer’s journey, provide useful material and encourage engagement and conversion. We call this “Content Of Value”.