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Category: Content Marketing

Learn to grow your business and brand using content marketing with our blogs, insights, resources and free tools.

Why brand storytelling matters to your content marketing

Why brand storytelling matters to your content marketing Why brand storytelling matters to your content marketing

“Tell me and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in the heart forever” – Ancient proverb We all remember stories that we’ve been told – stories engage us, they make us feel part of them. Stories are everywhere and in every culture. They’re […]

Content Creation vs Content Curation: Which content marketing strategy is right for you

Content Creation vs Content Curation: Which content marketing strategy is right for you CONTENT CREATION VS CONTENT CURATION

In an age where many communicate both on and off line, the platforms available to share your brand’s content are wide and varied, meaning there are an amazing amount of opportunities to engage others with your story. Brands and individuals create ‘content’ to help raise awareness of their story, their brand and engage others in […]

4 Reasons You Should Be Using Video in Content Marketing

4 Reasons You Should Be Using Video in Content Marketing 4 Reasons You Should Be Using Video In Content Marketing

The argument for the use of video in content marketing is accompanied by some pretty convincing statistics and our video provides four of our top reasons why you should be using video in your content marketing. In short, video has radically changed the ways that we can express our brands and interact with our audience. […]

User Generated Content – an untapped resource

User Generated Content – an untapped resource User Generated Content

User-Generated Content (UGC) is a powerful content marketing tool and an incredibly rich source of material for brands to use in their campaigns. The benefits of UGC can be huge, especially within social media marketing. Personal stories connect people with each other and with a common cause. People also trust in messages from real people. […]

Making the case for Virtual Reality

Making the case for Virtual Reality Making The Case For Virtual Reality

Virtual reality technology is taking its place as one of the key players in 2016 with a rapidly expanding market. We’ve pulled together a few case studies that show just how much it can drive engagement, and where it’s already being used effectively. Some early adopters of this technology, had already put impressive campaigns together before […]

What the new Instagram feed means for you

What the new Instagram feed means for you What the new Instagram feed means for you

As you may have heard, Instagram has recently announced its plans to change the way the Instagram feed appears. Instead of the chronological order that users have enjoyed since 2010, the image platform is following in the footsteps of its parent company Facebook, who bought Instagram for a whooping $1 billion in 2012. Back in […]

Is Artificial Intelligence ready to Go?

Is Artificial Intelligence ready to Go? IS ARTIFICIAL INTELLIGENCE READY TO GO

Recently, the headlines have been full of the tech developments which, not so long ago, were only dreamt about in films. The first couple of months of 2016 has not only heralded the year for Virtual Reality, but it’s also seen huge developments in theArtificial Intelligence (AI) arena. Some of the algorithms needed for AI […]

Facebook announced new “Facebook Reactions” emojis

Facebook announced new “Facebook Reactions” emojis FACEBOOK REACTIONS

Facebook has announced the launch of a new ‘reactions’ feature alongside their traditional ‘like’ function. To react to any itemon the news feed, a user has alwaysbeen able to leave a comment or to click the ‘like’ button. The ‘like’ button serves two main purposes: to demonstrate an interest in what a friend has posted, […]