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Category: Content Marketing

Learn to grow your business and brand using content marketing with our blogs, insights, resources and free tools.

A Producer’s Guide to Storytelling – 7 top tips learnt from the media industry

A Producer’s Guide to Storytelling – 7 top tips learnt from the media industry A Producer's Guide To Storytelling

Effective storytelling doesn’t just present people with a load of facts and figures, but it speaks to people’s hearts and minds. It causes them to engage with you on an emotional level. Storytelling has been shown to be a key technique in communication in the last few years, and many of the major brands (such […]

What is copywriting and how can it help your business?

What is copywriting and how can it help your business? What Is Copywriting

WHAT IS COPYWRITING? Copywriting is the crafting of words to convey the services, purpose, vision and values of a brand. Copywriting is used on a variety of different platforms including – brochures, posters, web pages, social media, magazines; and in both print and digital forms. Words are powerful. Think about Nike’s ‘Just Do It’, or […]

5 Social media mistakes to avoid as a business

5 Social media mistakes to avoid as a business 5 SOCIAL MEDIA MISTAKES TO AVOID

Whether you love it or loathe it, there are no two ways about it, social media is a very helpful tool for your business. It reaches people quickly and is an incredibly cost-effective marketing tool when used well. Brands such as Nike, Amazon and ASOS have cited social media as a key component of their […]

5 ways to use Instagram Stories in your marketing

5 ways to use Instagram Stories in your marketing 5 ways to use Instagram Stories in your marketing

Instagram Stories may only have been around for a short time but they are certainly making an impact when it comes to social media marketing. Through short videos or images that are posted directly to your ‘My Stories’ feature you can share engaging content with your followers. As Instagram Stories only last for 24 hours […]

7 Tips for Mobile Video Production

7 Tips for Mobile Video Production 7 Tips for Mobile Video Production

Introduction to Mobile Video Production According to YouTube, mobile video consumption grows by 100% each year, and is showing no sign of slowing down. We’ve said it many times before, but video is a valuable tool for connecting with your audience and customers. It’s not just product videos, or how to videos, 2017 has seen […]

Why you should be a thought leader

Why you should be a thought leader Why you should be a thought leader

What is a thought leader and how do you recognise one? This is a question you may not have considered before, along with the reasons why you should be a thought leader. Well the role is becoming more relevant in today’s business world. More and more companies are looking to thought leadership to drive their brand, products […]