Category: Content Marketing

Why you should use instagram for business success

Why you should use instagram for business success instagram for business

We all know that Instagram is one of the most phenomenal social media platforms in our world today. What started as a humble photo-sharing app, is now a social media titan with over 1 billion users. You heard right. 1 billion users. It stands to reason then, that there will be more than a handful […]

Why your content shouldn’t be a sales pitch

Why your content shouldn’t be a sales pitch Why your content shouldn’t be a sales pitch

It’s an accepted fact that “content”, in all its many forms, is central to all marketing in the digital world, but its value is often misplaced or viewed as of secondary importance. Content is often not given the same time, resources and focus as other factors. But the truth is, whether you are working with […]

6 Creative Content Marketing Examples to Inspire Your Content Strategy

6 Creative Content Marketing Examples to Inspire Your Content Strategy Content Marketing Examples 2019

Finding content marketing examples that match your field can sometimes be a bit of a challenge. When you’ve got a limited budget (finances or time) and a whole lot of potential customers to reach, an innovative content marketing strategy is going to be your best friend. With that said, it’s always nice to have a […]

Why Customer Personas Are Essential to Content Strategy

Why Customer Personas Are Essential to Content Strategy Customer Personas Essential Content Strategy

‘Just what makes a good content strategy’? It’s a question we frequently hear in our training. People want to know exactly how to create an effective content strategy for their business. What do they need to say? Which platform/s should they use? What messages should they bring? Are there any particular products or services they […]

Five positive uses of social media and how it’s changed the world for the better

Five positive uses of social media and how it’s changed the world for the better positive uses of social media

Over the last 15 years, we’ve seen the social media industry develop rapidly. For example, in just nine years Facebook went from 1 million users to 1,230 million users. The overall figure of people using social media was 3.48 billion as of January 2019. This is an astonishing 45% of the world’s population. Social media […]

How Starting With Why Impacts Your Content Marketing

How Starting With Why Impacts Your Content Marketing How starting with why impacts your content marketing

What is ‘start with why’? In his TEDx talk, ‘start with why’ Simon Sinek lays the groundwork of why all organisations should start with why. This means that when meeting a potential customer, they should tell their customer what drives them, rather than what they do. Simon Sinek uses an example that shows how Apple […]

What is a hashtag?

What is a hashtag? What Is A Hashtag?

For this blog, we’re going right back to basics. Over the last 10 years, the use of smartphones, apps and social media has increased exponentially with accessibility to digital technology. Words like ‘trending’, ‘analytics’ and ‘hashtags’ are commonly used by those in the social media arena. Yet, for many, the world of social media still […]

What content marketers can learn from broadcasters

What content marketers can learn from broadcasters content marketers can learn from broadcasters

Over the last decades, technology has exploded, offering up ever increasing ways of communicating with people. In just 30 years we have developed from what was once a family activity, sat around a radio or TV to tune into the weekly programmes, into a content on demand industry where we can’t seem to move a […]

A Producer’s Guide to Storytelling – 7 top tips learnt from the media industry

A Producer’s Guide to Storytelling – 7 top tips learnt from the media industry A Producer's Guide To Storytelling

Effective storytelling doesn’t just present people with a load of facts and figures, but it speaks to people’s hearts and minds. It causes them to engage with you on an emotional level. Storytelling has been shown to be a key technique in communication in the last few years, and many of the major brands (such […]