Once you’ve defined your target market, you need to begin to develop lead generation strategies that are relevant to their interests. You also need to ensure that your digital marketing campaigns are optimised for SEO, and provide informative, engaging content that helps to strengthen your brand’s authority in your industry. We know it sounds like […]
Joel Buckland
CEO of We Do Stories. Joel has spent over 20 years working in media, marketing and business development. His portfolio includes working with Governments, Porches, James Villa Holidays, Discovery Channel, BBC and countless charities. Joel has started and run numerous businesses and after winning a social enterprise award setup We Do Stories to help others with similar ambitions.
WHAT IS CONTENT MARKETING?
As traditional marketing becomes increasingly less effective, it may be time to consider a different approach to marketing, content marketing. The ultimate goal of content marketing is to drive sales or donations. By meeting people where they are currently at and taking them on a journey with your content, so they see the benefit your […]
Digital Marketing Trends 2019 Roundup
Over the past few years we’ve seen new platforms come and go (whatever happened to Vero?). We’ve seen the rise of new trends in marketing and the downfall of popular platforms. The world of digital marketing has been an exciting and sometimes scary place for brands all over the world. As a digital native with […]
A Beginner’s Guide to On-Page SEO
This is the second part of a series of four articles looking at what is SEO and helping you navigate the valuable but sometimes confusing world of SEO in our SEO Guides. In this first part, we’re going to focus on On-Page SEO. What is SEO? In a previous blog, we looked at what is […]
7 Tactics to Increase Website Traffic and Conversion Rates
We’ve all been there at one point or another. You have a website you’re pleased with, you’re telling people about it and advertising it online, but it’s not converting visitors to buyers as much as you had hoped, and it’s beginning to feel like a money pit. Don’t despair just yet; there are tips and […]
Why brand storytelling matters to your content marketing
“Tell me and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in the heart forever” – Ancient proverb We all remember stories that we’ve been told – stories engage us, they make us feel part of them. Stories are everywhere and in every culture. They’re […]
Content Creation vs Content Curation: Which content marketing strategy is right for you
In an age where many communicate both on and off line, the platforms available to share your brand’s content are wide and varied, meaning there are an amazing amount of opportunities to engage others with your story. Brands and individuals create ‘content’ to help raise awareness of their story, their brand and engage others in […]
4 Reasons You Should Be Using Video in Content Marketing
The argument for the use of video in content marketing is accompanied by some pretty convincing statistics and our video provides four of our top reasons why you should be using video in your content marketing. In short, video has radically changed the ways that we can express our brands and interact with our audience. […]
What the new Instagram feed means for you
As you may have heard, Instagram has recently announced its plans to change the way the Instagram feed appears. Instead of the chronological order that users have enjoyed since 2010, the image platform is following in the footsteps of its parent company Facebook, who bought Instagram for a whooping $1 billion in 2012. Back in […]
Facebook announced new “Facebook Reactions” emojis
Facebook has announced the launch of a new ‘reactions’ feature alongside their traditional ‘like’ function. To react to any itemon the news feed, a user has alwaysbeen able to leave a comment or to click the ‘like’ button. The ‘like’ button serves two main purposes: to demonstrate an interest in what a friend has posted, […]