Why Customer Personas Are Essential to Content Strategy
‘Just what makes a good content strategy’? It’s a question we frequently hear in our training. People want to know exactly how to create an
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Five positive uses of social media and how it’s changed the world for the better
Over the last 15 years, we’ve seen the social media industry develop rapidly. For example, in just nine years Facebook went from 1 million users
How Starting With Why Impacts Your Content Marketing
What is ‘start with why’? In his TEDx talk, ‘start with why’ Simon Sinek lays the groundwork of why all organisations should start with why.
What is a hashtag?
For this blog, we’re going right back to basics. Over the last 10 years, the use of smartphones, apps and social media has increased exponentially
What content marketers can learn from broadcasters
Over the last decade, technology has exploded, offering up ever-increasing ways of communicating with people. In just 30 years we have developed from what was
A Producer’s Guide to Storytelling – 7 top tips learnt from the media industry
Effective storytelling doesn’t just present people with a load of facts and figures, but it speaks to people’s hearts and minds. It causes them to
What is copywriting and how can it help your business?
WHAT IS COPYWRITING? Copywriting is the crafting of words to convey the services, purpose, vision and values of a brand. Copywriting is used on a
Video production for small business
Video has become important on every platform and on a wide range of levels. It enables people to be easily entertained and informed and is
How To Use Social Media For Business
With over 3 billion people worldwide using social media networks, it is a low-cost way to reach your audience. But, just how do you use
5 Social media mistakes to avoid as a business
Whether you love it or loathe it, there are no two ways about it, social media is a very helpful tool for your business. It