‘Just what makes a good content strategy’? It’s a question we frequently hear in our training. People want to know exactly how to create an effective content strategy for their business. What do they need to say? Which platform/s should they use? What messages should they bring? Are there any particular products or services they […]
Anne Buckland
Head Of Content at We Do Stories, with over 15 years in the broadcast industry, producing and directing prime time television programmes, news and promotional content. Anne now oversees all of We Do Stories creative teams, insuring our content is of the highest standards and convey great stories.
Five positive uses of social media and how it’s changed the world for the better
Over the last 15 years, we’ve seen the social media industry develop rapidly. For example, in just nine years Facebook went from 1 million users to 1,230 million users. The overall figure of people using social media was 3.48 billion as of January 2019. This is an astonishing 45% of the world’s population. Social media […]
How Starting With Why Impacts Your Content Marketing
What is ‘start with why’? In his TEDx talk, ‘start with why’ Simon Sinek lays the groundwork of why all organisations should start with why. This means that when meeting a potential customer, they should tell their customer what drives them, rather than what they do. Simon Sinek uses an example that shows how Apple […]
What is a hashtag?
For this blog, we’re going right back to basics. Over the last 10 years, the use of smartphones, apps and social media has increased exponentially with accessibility to digital technology. Words like ‘trending’, ‘analytics’ and ‘hashtags’ are commonly used by those in the social media arena. Yet, for many, the world of social media still […]
What content marketers can learn from broadcasters
Over the last decades, technology has exploded, offering up ever increasing ways of communicating with people. In just 30 years we have developed from what was once a family activity, sat around a radio or TV to tune into the weekly programmes, into a content on demand industry where we can’t seem to move a […]
A Producer’s Guide to Storytelling – 7 top tips learnt from the media industry
Effective storytelling doesn’t just present people with a load of facts and figures, but it speaks to people’s hearts and minds. It causes them to engage with you on an emotional level. Storytelling has been shown to be a key technique in communication in the last few years, and many of the major brands (such […]
What is copywriting and how can it help your business?
WHAT IS COPYWRITING? Copywriting is the crafting of words to convey the services, purpose, vision and values of a brand. Copywriting is used on a variety of different platforms including – brochures, posters, web pages, social media, magazines; and in both print and digital forms. Words are powerful. Think about Nike’s ‘Just Do It’, or […]
Video production for small business
Video has become important on every platform and on a wide range of levels. It enables people to be easily entertained and informed and is particularly appealing to visual learners. In a 2018 survey, 54% of consumers say that they prefer to see video content from a brand or business than any other type of […]
How To Use Social Media For Business
With over 3 billion people worldwide using social media networks, it is a low-cost way to reach your audience. But, just how do you use social media for business effectively? Where do you even begin? This is our introduction to social media for business, providing an overview of the subject. In future blogs we will […]
5 Social media mistakes to avoid as a business
Whether you love it or loathe it, there are no two ways about it, social media is a very helpful tool for your business. It reaches people quickly and is an incredibly cost-effective marketing tool when used well. Brands such as Nike, Amazon and ASOS have cited social media as a key component of their […]