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‘Just what makes a good content strategy’? It’s a question we frequently hear in our training. People want to know exactly how to create an

Over the last 15 years, we’ve seen the social media industry develop rapidly. For example, in just nine years Facebook went from 1 million users

What is ‘start with why’? In his TEDx talk, ‘start with why’ Simon Sinek lays the groundwork of why all organisations should start with why.

For this blog, we’re going right back to basics. Over the last 10 years, the use of smartphones, apps and social media has increased exponentially

Over the last decade, technology has exploded, offering up ever-increasing ways of communicating with people. In just 30 years we have developed from what was

Effective storytelling doesn’t just present people with a load of facts and figures, but it speaks to people’s hearts and minds. It causes them to

WHAT IS COPYWRITING? Copywriting is the crafting of words to convey the services, purpose, vision and values of a brand. Copywriting is used on a

Video has become important on every platform and on a wide range of levels. It enables people to be easily entertained and informed and is

With over 3 billion people worldwide using social media networks, it is a low-cost way to reach your audience. But, just how do you use